Jam with Chrome

Jam with Chrome is a Google experiment where everybody can play music live online with their friends,  designed to increase uptake of Google Chrome. To promote it, we made a film where the internet's most famous pianist, Keyboard Cat, jams with his friends using the website. 

We worked closely with Google’s Executive Creative Director Steve Vranakis and Google’s Creative Lead and Designer Xavier Barrade to create a personality and theme for each of the characters, alongside commissioning and designing the launch film’s soundtrack.

The video received more than 5 million hits, helped Chrome reach the number 1 spot in the UK and built its image as a forward-looking browser.

Toyota : Google Street View

A collaboration between Toyota and Google Street View, the objective was to relieve the perceived range anxiety associated with electric cars. This first-of-its-kind website demonstrates this in a rich and immersive way and delivers a personalised experience for each visitor, directly based on their own everyday driving habits. Using the latest Google Chrome technology, the captivating experience asks visitors to input an every-day journey of their choosing.

Working closely with the team at Toaster, we researched the demographics of the target audience and the mood we wanted to convey to them, assembled a team to create ideas for the soundtrack, and delivered for the client a complex sound arrangement comprised of multiple interlocking parts that expanded or contracted to each individual car journey.