Creating a global intelligence network
Informing strategic decisions from next week’s car commercials to next year’s high street fashion
The challenge
Many communications are created in the UK for consumption around the world, yet contemporary culture is regionally nuanced. A pair of trainers considered cool in Sao Paolo may not cut it in Moscow. A band that flies in Sydney might bomb in Tokyo.
The answer
We set about creating a network of influential journalists, broadcasters, artists and tastemakers in every major territory across the world. We recruited journalists in Mumbai, radio DJs in Osaka, record-label bosses in New York, bloggers in Nairobi and newspaper editors in London, until we had journalists and commentators in over 40 countries – a network of heavyweights who knew how to take the cultural temperature in cities across the world.
“The Aurotone Network is a new global initiative that aims to revolutionize the way content is sourced.”
— The Wall Street Journal
“Journalists power global taste-making firm: Aurotone is a great way of connecting with people who are completely immersed in their local scene who can help provide undiscovered gems.”
— Music Week
Trend Forecasting
for fashion & marketing
Street level, on a global scale
Clients from Samsung to Timberland have benefitted from our ability to research and source talent from Delhi to Lagos.
Our Global Intelligence Reports include deep-dives into issues or trends emerging in a particular part of the world that have not yet hit the mainstream newsfeeds.
Major trends monitoring companies and the fashion industry licence our insights to inform their company policy and future fashion lines.